Domestic flower farming is gaining momentum across the United Kingdom as consumers increasingly choose locally grown, seasonal, and environmentally friendly flowers over imported alternatives.

New figures suggest British flower growers are steadily expanding their share of the market despite continued competition from the international flower industry, which still supplies more than 80% of cut flowers purchased by UK consumers.
Chloë Dunnett, founder of Sitopia Farm, said consumer demand for sustainable and hyperlocal flowers has increased significantly.

“Our flower sales are up 65% for the year and turnover is increasing year on year as the public and florists look for flowers that are seasonal, environmentally friendly and hyperlocal,” Dunnett explained.

The trend reflects growing public interest in reducing the environmental impact associated with imported flowers, many of which are transported long distances by air freight.

Industry-wide growth has also been highlighted in a recent survey conducted by Flowers from the Farm, which represents more than 1,000 mostly small-scale British growers.

According to the survey, flower production among members increased by 55% in 2025, reaching an average of 32,500 stems per grower, while revenues rose by 12%.

Supporters of the sector say British-grown flowers offer fresher, more seasonal alternatives while helping local economies and reducing carbon emissions linked to international transport.

The UK government has also recently granted the flower farming sector official recognition, a move growers hope will strengthen support for domestic production and sustainable agriculture.

As environmental awareness continues to shape consumer habits, British flower farms are increasingly positioning themselves as a greener and more community-focused alternative within the floral industry.