CP Brands Group acquired Thomas Pink in late 2024 and is relaunching the British luxury menswear label with Bespoke Fashion as its master licensee. Together, they aim to position Thomas Pink as a full-scale luxury lifestyle brand, expanding beyond shirts to include accessories, fashion, and home products.

Bespoke Fashion will lead the design and creative direction. Its European textile partnerships and design expertise will ensure high-quality offerings while maintaining the brand’s heritage.

Eli Yedid, CEO of CP Brands Group, said: “Thomas Pink has a rich history as one of the world’s most respected menswear brands. With Bespoke Fashion, we aim to honor that legacy and bring fresh perspectives for modern consumers.”

🛍️ Expansion Strategy and U.S. Launch Plans

The relaunch includes a U.S. rollout planned for Spring 2026. Thomas Pink will appear in premium retailers such as Bloomingdale’s and Dillard’s. Additional international expansion is planned, with selective partnerships to grow the brand sustainably.

Danielle Mandelbaum Anderman, CEO of Bespoke Fashion, said: “We are thrilled to collaborate as the master-licensee. Our vision matches Thomas Pink’s heritage, and we look forward to reintroducing it to the U.S. and global markets.”

The relaunch follows previous ownership changes, from LVMH to private equity, and now CP Brands Group. Originally known for high-quality men’s shirts, Thomas Pink is evolving into a lifestyle brand offering fashion, accessories, and home products.

Industry analysts note that many heritage brands are repositioning for modern luxury markets. CP Brands Group and Bespoke Fashion are balancing tradition with innovation. They aim to keep the brand familiar to existing customers while attracting new audiences.

This relaunch marks a major milestone for Thomas Pink. The brand returns to the luxury market with a renewed identity, expanded product lines, and a planned U.S. launch in 2026.