Reebok has signed a multi-year partnership with Grammy-winning global artist Karol G to lead a new chapter for Reebok Classics. As a result, Karol G now serves as the brand’s global ambassador, guiding creative direction and campaign storytelling.

Moreover, Reebok confirmed that Karol G will headline a new global campaign titled “Born Classic. Worn for Life.”. The brand aims to introduce its refreshed Classics line to a new generation of consumers.

🎤 Creative Partnership and Campaign Scope

Under the partnership, Reebok and Karol G will collaborate closely on content, design and cultural storytelling. In addition, the artist will co-design an exclusive footwear and apparel collection linked to the relaunch.

As part of the collaboration:

• Karol G will appear in global advertising campaigns
• She will help shape creative direction for select Classics styles
• Reebok will host global brand activations across key cities

Consequently, the partnership places the artist at the centre of Reebok’s long-term Classics strategy.

Karol G said she has worn Reebok shoes for much of her life. Therefore, she described the partnership as a “full-circle moment” in her career.

📸 Campaign Film Highlights Brand Heritage

To launch the collaboration, Reebok released a campaign film starring Karol G. The film was directed by Renell Medrano and draws inspiration from iconic moments in Reebok’s fashion history.

Meanwhile, the film references influential figures associated with the brand, including Princess Diana, Jane Fonda and Cybill Shepherd. These moments underline Reebok’s long-standing cultural presence.

In addition, the campaign showcases emerging creative talent. It highlights street-style influences across cities such as New York, London and Berlin.

👚 Reebok Classics Relaunch Details

Reebok confirmed that the Reebok Classics relaunch will begin with a spring/summer 2026 drop on 18 February 2026. Initially, the launch will focus on core sneaker models offered in both unisex and women’s designs.

The opening collection will include:

• Workout Plus
• Freestyle Lo
• Club C 85
• Classic Leather

Retail prices for the sneakers will range from $75 to $85. Moreover, Reebok plans to introduce additional colourways and updates throughout 2026.

🌍 Brand Strategy and Cultural Direction

Reebok said the partnership reflects its strategy to connect heritage footwear with modern cultural influence. By working with an artist who holds strong global appeal, the brand aims to expand its relevance across music, fashion and lifestyle audiences.

At the same time, Reebok emphasised that Classics remain rooted in long-standing design principles. Therefore, the relaunch balances trend awareness with brand history.

💬 Karol G on the Collaboration

Karol G said she values the history behind Reebok Classics. She also said the collaboration allows her to express how she wears the brand in everyday life.

Ultimately, she noted that the partnership gives her an opportunity to help shape the future of Reebok while honouring its past.