BERLIN – The supervisory board of German broadcaster ProSiebenSat.1 is set to convene later on Sunday to deliberate a potential deal that could see U.S. private equity firm General Atlantic acquire a minority stake, according to two sources familiar with the matter.

The possible investment comes as ProSiebenSat.1 looks to strengthen its position in the competitive media landscape, where streaming services and digital platforms continue to reshape traditional broadcasting. General Atlantic, known for its strategic investments in media and technology, could provide financial backing and expertise to help ProSiebenSat.1 expand its digital offerings and navigate industry challenges.

While details of the deal remain undisclosed, the discussions signal a significant move in the European broadcasting sector. The outcome of the board meeting could have a lasting impact on ProSiebenSat.1’s future strategy and ownership structure.

Both ProSiebenSat.1 and General Atlantic have yet to comment publicly on the ongoing negotiations.