Meta has reportedly taken steps to block Apple Intelligence features across several of its major iOS apps, including Facebook, WhatsApp, and Threads. According to a new report from 9to5Mac, users no longer have access to Apple’s advanced writing tools, Genmoji, and other AI-driven enhancements when using Meta apps on their iPhones.

The move effectively disables any integration of Apple’s latest artificial intelligence innovations within Meta’s suite of popular applications. Apple Intelligence, which was designed to bring smarter features like improved text generation, personalized emoji creation, and other AI-driven utilities, now appears to be unavailable when interacting through these platforms.

At the moment, Meta has not issued a public statement clarifying the reason behind the decision. However, industry insiders suggest the decision could be tied to ongoing tensions between the two tech giants over control of user data, privacy standards, and platform ecosystems.

The absence of Apple Intelligence features could significantly impact user experience for iOS users who have grown accustomed to the new functionalities rolled out by Apple. Features such as Genmoji — a tool for creating AI-generated emojis — and enhanced writing suggestions were anticipated to become integral parts of the iOS app experience.

For now, it appears that Meta is choosing to prioritize its own in-app experiences and AI initiatives over integrating Apple’s offerings. Some experts believe this move could be part of a broader strategy by Meta to encourage users to rely more on its native AI features rather than Apple’s solutions.

Meanwhile, other iOS apps outside of Meta’s ecosystem continue to support Apple Intelligence integrations, highlighting the rift between the two tech companies.

This development marks another chapter in the evolving rivalry between Meta and Apple, which has seen previous flashpoints over advertising models, App Store fees, and user privacy policies.

The long-term impact on user engagement within Meta’s apps remains to be seen. Some analysts suggest that users might eventually demand reinstatement of Apple Intelligence features, especially if they grow accustomed to their convenience elsewhere in the iOS ecosystem.

As of now, users trying to access Apple Intelligence features in Facebook, WhatsApp, or Threads will find those options missing or disabled, sparking questions about how future updates might handle AI integration across competing platforms.

Apple has not yet commented on the reported blocking of its Intelligence features by Meta apps.