Meghan Markle and Netflix have ended their collaboration on the lifestyle brand “As Ever.” The separation marks a shift in the business relationship that helped launch the brand alongside her lifestyle content.

The Duchess of Sussex created the brand while working with Netflix on her lifestyle series “With Love, Meghan.” However, the brand will now continue independently as Markle focuses on its next phase of development.

Meanwhile, both sides described the split as a natural transition rather than a dispute.

🎬 Partnership Linked to Netflix Lifestyle Series

The collaboration between Markle and Netflix connected the brand to her lifestyle television series “With Love, Meghan.” The show highlighted cooking, entertaining and home-style living.

Netflix helped promote the brand through its consumer-products division when it launched. As a result, the brand quickly gained attention among audiences interested in lifestyle and home products.

However, the partnership had always been designed as a launch collaboration rather than a permanent arrangement.

A spokesperson said the brand experienced “meaningful and rapid growth” during its first year.

Therefore, Markle and her team decided the brand was ready to operate independently.

🛍️ Brand Growth After Launch

The As Ever brand debuted with lifestyle products such as fruit spreads, candles, flower sprinkles and other home items. The first product release reportedly sold out quickly, signalling strong consumer interest.

Meanwhile, Markle has focused on expanding the brand’s identity through lifestyle storytelling and social media content.

The brand originally evolved from an earlier concept known as American Riviera Orchard, which Markle introduced before renaming the project to As Ever.

Consequently, the venture has gradually developed into a standalone lifestyle brand.

📺 Continuing Media Work With Netflix

Despite ending the brand partnership, Markle and Prince Harry still maintain a working relationship with Netflix through their production company Archewell Productions.

This broader agreement allows the couple to develop documentaries and other projects for the streaming platform. However, several previously discussed projects remain uncertain or under development.

Meanwhile, Markle plans to concentrate more on growing the As Ever brand and expanding its product offerings.

🌍 Next Phase for the Lifestyle Brand

Supporters of the brand say the transition allows Markle to fully control its direction and global expansion. At the same time, Netflix acknowledged the collaboration and expressed support for the brand’s future.

Consequently, the split marks the start of a new phase for As Ever, with Markle managing the brand independently while continuing other media projects.