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John Deere Announces Collaboration with Dovetail Workwear to Empower Women in Agriculture

John Deere Announces Collaboration with Dovetail Workwear to Empower Women in Agriculture

by | Apr 26, 2025 | Fashion | 0 comments

John Deere has unveiled an exciting new partnership with Dovetail Workwear, aiming to empower women in agriculture by providing them with high-performance, stylish workwear designed specifically for their needs.

The collaboration marks a significant step forward in promoting inclusivity within the agriculture industry, a traditionally male-dominated field.

Dovetail Workwear, known for creating durable and functional clothing for women in demanding professions, will work closely with John Deere to design a new line of workwear tailored to the modern agricultural workforce.

“We believe that women deserve workwear that fits their bodies, meets the demands of their jobs, and allows them to feel confident in their roles,” said Sarah Kaeck, founder of Dovetail Workwear.

John Deere will integrate this new collection with their existing product offerings, ensuring that women who work with John Deere machinery can now access specialized gear that combines comfort, functionality, and durability.

The partnership includes work pants, jackets, gloves, and other gear, all crafted with tough yet comfortable materials that can stand up to long hours on the farm or job site.

“Women are integral to the agriculture industry, and we want to support their work with the right tools and apparel,” said Ben Darr, Vice President of Marketing at John Deere. “This collaboration is about making sure they have what they need to succeed.”

The new workwear line is designed with both performance and style in mind, featuring practical details like reinforced knees, multiple pockets, and adjustable waistbands.

The launch of the collection is set to coincide with National Agriculture Day, further emphasizing John Deere’s commitment to supporting the agricultural community.

In addition to providing high-quality gear, the partnership will also highlight women in agriculture, showcasing their stories through social media campaigns and community events.

“Women in agriculture have long been the backbone of farming operations, and this collaboration allows us to celebrate and empower them,” said Kaeck.

The new line will be available for purchase through John Deere dealerships and online platforms, making it accessible to women farmers, ranchers, and agricultural professionals nationwide.

John Deere and Dovetail Workwear’s collaboration is expected to resonate strongly with women across rural communities, as both brands work to drive greater visibility and opportunities for women in agriculture.

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