Pandora A/S, the Danish charm and jewellery powerhouse, reported Q2 2025 results—both operating profit and organic revenue growth landed squarely in line with analysts’ projections. The company posted an operating profit of DKK 1.29 billion (~USD $202 million) and achieved an 8% organic revenue increase, meeting consensus expectations.

Despite ongoing global headwinds—including import tariffs on U.S.-bound goods, rising raw-material costs, and currency fluctuations—Pandora reaffirmed its full-year 2025 guidance: 7–8% organic sales growth and an operating profit margin near 24%. CEO Alexander Lacik credited the company’s robust product pipeline, fresh marketing strategies, and nimble operational adjustments for maintaining momentum in uncertain times.

Tariffs remain a significant cost burden. Current U.S. duties on Thai-made jewellery—which accounts for much of Pandora’s production—are at 19%, reduced from an initially proposed 36%. Nonetheless, the company anticipates a DKK 200 million cost hit this year, rising to DKK 450 million in 2026. To mitigate these impacts, Pandora has implemented two price increases in 2025 and is exploring further cost-efficiency initiatives. It’s also reorganizing logistics—routing shipments directly to markets like Canada and Latin America, bypassing its former hub in Baltimore.