The integration of artificial intelligence into creative processes has sparked controversy, particularly in the realm of sports promotions. OpenAI’s recent update to ChatGPT’s image generation capabilities allows users to produce visuals mimicking the distinct hand-drawn animation style of Studio Ghibli. This has led several sports organizations, including Australia’s Wallabies rugby team, to post AI-generated visuals of iconic moments and players. However, this trend has been met with backlash from fans and artists who criticize the use of AI over hiring human creatives. Critics argue that such practices undermine the value of skilled artistic work and deprive local artists of meaningful opportunities. Studio Ghibli co-founder Hayao Miyazaki has condemned the practice as “an insult to life itself,” highlighting concerns over the unauthorized training of AI on artists’ work and the lack of transparency from companies like OpenAI. This ongoing debate raises important questions about the ethical implications of AI in creative industries and the protection of artistic integrity.