Chinese carmaker Chery has announced plans to establish its European headquarters in Liverpool, marking a major step in its international expansion. The decision was confirmed on 30 January 2026 and reflects the company’s growing focus on the UK market.

The Liverpool site will act as the central base for Chery Commercial Vehicle’s European operations. Therefore, it will oversee research, engineering, and commercial activity across the region. At the same time, the move reflects Chery’s wider ambition to expand beyond China.

Chery already sells vehicles in the UK through its Omoda and Jaecoo brands. As a result, the Liverpool base will support those brands while helping the company adapt products for European customers.

Company executives said the decision signals a long-term commitment to building a business rooted in the UK.

🏗️ Role of the Liverpool Facility

According to Chery, the Liverpool headquarters will serve multiple functions. Importantly, it will not focus only on vehicle sales.

The site will:

• Lead research and development activity
• Support engineering and innovation work
• Coordinate commercial operations across Europe
• Strengthen cooperation with UK suppliers and partners

Meanwhile, local leaders described the investment as a strong vote of confidence in Liverpool’s advanced manufacturing sector. They also said the project could support skilled jobs in engineering and technology.

As a result, the move aligns with wider efforts to attract global manufacturers to the region.

🤝 Links to UK Automotive Industry

Chery’s announcement also comes amid discussion about cooperation with UK carmakers. In particular, the company has explored links with Jaguar Land Rover, which operates major manufacturing facilities in Britain.

While no formal production agreement has been confirmed, industry figures have suggested that Chery could eventually build vehicles in the UK. This could include production for Omoda and Jaecoo models.

However, Chery has not announced any manufacturing deal. Therefore, the Liverpool headquarters currently focuses on development and strategy rather than vehicle assembly.

📈 Strategic Importance for Chery

For Chery, the Liverpool decision forms part of its broader “In UK, For UK, Be UK” strategy. This approach aims to localise operations and build closer ties with British institutions.

At the same time, the company wants to improve its understanding of European regulations and customer expectations. Consequently, a permanent European base allows faster product adaptation and decision-making.

Chery executives said the headquarters will help the company respond more effectively to market changes. Moreover, it positions the brand for future growth across Europe.

🌍 Wider Economic Impact

The investment highlights the UK’s continued appeal to international automotive firms. Despite global uncertainty, Liverpool has emerged as an attractive base for advanced vehicle development.

Supporters say the move could:

• Encourage further foreign investment
• Strengthen local supply chains
• Support innovation in low-emission vehicles

For now, Chery’s focus remains on building its European operations steadily.