Canada is responding with economic defiance as trade tensions escalate with U.S. President Donald Trump. His proposed 25% tariffs on Canadian goods and calls for Canada to become an American state have sparked a surge in nationalism among Canadians.

In response, consumers are boycotting U.S. products, with grocery stores promoting locally made goods. A survey by Leger found that over 60% of Canadians are purchasing fewer American items, while 70% have increased their support for domestic products. The Liquor Control Board of Ontario has even banned the purchase of U.S. alcohol, a move that has alarmed American distillers like Jack Daniel’s parent company, Brown-Forman.

Ontario also announced a 25% surcharge on electricity exports to U.S. states but paused the measure after U.S. Commerce Secretary Howard Lutnick reopened trade negotiations. Trump initially threatened higher tariffs on Canadian steel and aluminum but backed down following discussions.

The United Steelworkers union, representing workers across North America, has vowed to oppose tariffs that threaten jobs on both sides of the border. While negotiations continue, Canada is making it clear that it won’t back down easily.