Apple has unveiled a new high-end accessory called the iPhone Pocket, created in collaboration with Japanese fashion house Issey Miyake. The accessory is designed as a wearable textile piece that holds an iPhone and small essentials, blending functionality with a luxury fashion aesthetic. The product hits the market on November 14, 2025, and will be available online and at select Apple Store locations globally.

A Fusion of Fashion and Function

The iPhone Pocket features a single 3D-knitted construction, described by Apple as inspired by the concept of “a piece of cloth.” The design allows the accessory to expand to fit an iPhone (of any size) and additional items while partially revealing the device’s display through its open-knit pattern. The collaboration underscores a shared design philosophy between Apple and Issey Miyake that emphasizes minimalism, craftsmanship, and versatility.

Two sizes are offered: a long strap version, worn cross-body, and a short strap version, designed to attach to a bag, strap to the wrist, or be carried. In the U.S., pricing is set at $229.95 for the long version and $149.95 for the short version. Color options include multiple hues: the short version spans vivid tones like lemon and purple, while the long version is offered in more muted colors such as sapphire and cinnamon.

Market Positioning and Reactions

Apple positions the iPhone Pocket as a limited-edition accessory that merges technology and fashion in a new way. The move aligns with Apple’s broader strategy of extending its lifestyle product ecosystem and tapping into the wearable accessory category. Notably, the collaboration also references the legacy of Steve Jobs, who famously wore black turtlenecks designed by Issey Miyake, thus reinforcing the brand connection.

Early reactions have been mixed: while some enthusiasts appreciate the craftsmanship and novelty, others have questioned the value proposition—especially given the high price for what is essentially a textile carry accessory. Some social media users described it as reminiscent of past “novelty” Apple accessories, albeit with a designer label attached.

Regardless of reception, the accessory is already experiencing strong demand. Reports indicate that pre-orders sold out quickly in several markets on launch day, underscoring the appeal of limited-edition fashion-tech items.

For consumers, the iPhone Pocket offers a new way to carry and style an iPhone—less as a tech tool in a pocket and more as a wearable accessory. It will appeal especially to those who value design, brand collaborations, and uniqueness. Whether it becomes a mainstream accessory or remains a niche collector’s item remains to be seen.