As the threat of new U.S.-China tariffs looms, many Amazon sellers are scrambling to stockpile inventory in an effort to get ahead of potential cost increases. But while bulk buying may help sellers maintain profit margins in the short term, analysts warn that this strategy is not sustainable in the long run.

Faced with rising geopolitical tensions and trade uncertainty, Amazon marketplace sellers are fast-tracking imports and increasing warehouse inventories before the next wave of tariffs is enforced. These tariffs could significantly impact goods sourced from China, especially electronics, household items, and consumer gadgets — many of which dominate Amazon’s online shelves.

For many small and medium-sized businesses that rely on Amazon’s massive customer base, the move is a defensive one. By importing now, they hope to maintain current price points and avoid immediate losses once higher import duties kick in.

However, experts caution that overstocking can backfire. Tying up capital in inventory could expose sellers to risks such as unsold goods, warehousing costs, or changes in consumer demand. Additionally, if tariffs remain or increase, the pricing pressure will return — even after current supplies run out.

“The strategy helps delay pain, but it doesn’t eliminate it,” said one e-commerce logistics expert. “Sellers will need to consider longer-term solutions like diversifying supply chains or moving production to tariff-free regions.”

With Amazon’s warehousing fees and fulfillment policies tightening, sellers also face logistical challenges. Large inventories come with higher storage fees and potential penalties if stock lingers too long in fulfillment centers.

In the long term, sellers are being urged to explore alternative sourcing options, regional manufacturing partners, and pricing adjustments to remain competitive.

The broader takeaway: While stockpiling might buy some time, Amazon sellers — and the global e-commerce landscape — will have to adapt quickly to a shifting trade environment.