As trade tensions escalate between Canada and the United States, more Canadian consumers are actively boycotting American products, fueling a growing “Buy Canada” movement.

Retailers across Canada are witnessing a dramatic shift. Giancarlo Trimarchi, owner of Vince’s Market, says customers are increasingly demanding homegrown alternatives: “Shoppers want as much Canadian product as possible and react negatively when they see U.S. goods.”

The backlash is further intensifying following President Donald Trump’s recent announcement of a 35% tariff on Canadian imports starting August 1. Experts believe these tariffs could be in place for the duration of Trump’s administration, which may sustain anti-U.S. consumer sentiment well into the future.

According to data from dunnhumby, a retail consulting firm, a striking 71% of Canadians plan to reduce their purchases of U.S. goods in 2025. The movement is both symbolic and practical — a direct response to strained political relations and economic pressure tactics.

Gary Hufbauer, a senior fellow at the Peterson Institute for International Economics, notes, “The ongoing U.S. tariffs are pushing international partners, especially Canada, to rethink their reliance on American goods and services.”