Meta Platforms has officially entered the AI assistant race with the launch of a new personalized chatbot, powered by its cutting-edge Llama 4 language model. The new Meta AI assistant is designed to deliver responses that are not just smart — but also deeply personal.

Unlike traditional chatbots, Meta AI draws on content and user behavior from the company’s flagship platforms — Facebook, Instagram, WhatsApp, and Messenger. This integration allows it to offer highly customized interactions, adapting to individual preferences, search histories, and social content.

The AI assistant can remember details that users voluntarily provide and use this information to tailor future replies — a first-of-its-kind move that may redefine how conversational AI interacts with users.

Currently available in the United States and Canada, Meta AI’s debut coincides with the company’s inaugural LlamaCon event, held at its headquarters in California on April 29.

CEO Mark Zuckerberg revealed that Meta has committed a staggering $65 billion to AI-related capital expenditure in a bid to build out infrastructure capable of supporting mass adoption. His vision? For Meta AI to become the world’s most-used digital assistant by 2025, potentially reaching over 1 billion users.

The announcement signals Meta’s bold ambition to rival giants like OpenAI, Google, and Microsoft in the AI space. While privacy concerns and data use transparency remain key issues, Meta insists that user control and consent are central to the assistant’s personalization features.

As Meta positions itself at the forefront of AI-driven social interaction, the race to define the future of personalized digital assistance is heating up — and Meta is betting big.

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