Luxury jewelry brand David Yurman has announced an exciting collaboration with NBA stars Carmelo Anthony and Jaylen Brown for its newest men’s campaign, highlighting the brand’s iconic Curb Chain collection.

The campaign, which launched today, focuses on strength, individuality, and the modern man’s evolving style.

Photographed in striking black-and-white imagery, Anthony and Brown model bold, handcrafted pieces from the Curb Chain line, exuding confidence and authenticity.

“We wanted to partner with individuals who embody power, resilience, and a strong personal identity — Carmelo and Jaylen are perfect for that,” said Evan Yurman, President of David Yurman.

The Curb Chain collection features heavy sterling silver chains, gold accents, and mixed-metal designs that blend rugged masculinity with refined craftsmanship.

Each piece showcases David Yurman’s signature cable design and hand-finished details, designed to make a statement whether worn casually or formally.

Both athletes bring their unique styles to the campaign: Anthony with his classic, understated elegance, and Brown with his bold, contemporary edge.

“I’ve always loved fashion as a way to express myself,” said Jaylen Brown. “Partnering with David Yurman allows me to do that at the highest level.”

Carmelo Anthony echoed the sentiment, adding, “Style is a reflection of who you are — and these pieces tell a powerful story.”

This campaign marks David Yurman’s continued investment in expanding its men’s jewelry collection, recognizing the growing demand for luxury men’s accessories.

In addition to traditional jewelry pieces, the campaign also introduces a few limited-edition designs inspired by the athletes’ personal style.

To celebrate the launch, David Yurman will host exclusive events in New York and Los Angeles featuring live styling sessions and personal appearances by Anthony and Brown.

The new Curb Chain pieces are now available online and in select David Yurman boutiques worldwide.

Fashion insiders expect the collaboration to resonate strongly with younger, style-conscious consumers seeking luxurious yet wearable designs.