Welcome to Trendlines, where we highlight what’s trending up and what’s trending down in the world of sports. This week, all eyes are on the NFL draft, which is continuing to trend upward in every sense, becoming a key fixture in sports media.

In today’s fragmented media landscape, it’s becoming harder to keep track of the sheer amount of content available at any given moment. With endless channels, platforms, and outlets to choose from, one would think that a single event would struggle to break through the noise. Yet, the NFL draft is an exception.

It’s incredible how much attention the draft commands, drawing millions of viewers who tune in not only to see which players their favorite teams select, but also to watch college athletes they may have never heard of before. From the first pick to the final round, the draft captivates fans across the country, making it a highly anticipated three-day event.

The growing influence of the NFL draft is a direct reflection of the league’s dominance in sports media. During a weekend when other major events, like the NBA playoffs, are happening, it’s remarkable that the draft continues to capture the spotlight. College players, suited up and holding up their new team jerseys, have become cultural icons, stealing the thunder from other athletic leagues.

As more and more people tune in to the NFL draft each year, its status as a primetime event continues to rise. The media coverage is not just about sports anymore — it’s a celebration of the talent and future stars of the NFL. And as long as that upward trend keeps going, the NFL draft will likely stay front and center in the sports world for the foreseeable future.