In an inspiring turn of events, 82-year-old artist Judy Peterson has gained viral recognition for her archaeology-inspired artwork, thanks to the efforts of Lydia Kramer and Ethan Shapiro of Boulder, Colorado. The couple launched ArtFair Apparel, a clothing brand designed to spotlight local artists by printing their artwork on apparel and promoting it via social media. Peterson, a retired archaeologist whose prehistoric-themed artwork had never been sold before, saw her designs go viral after being showcased on TikTok and Instagram, with one video garnering over 5.4 million views and resulting in hundreds of sales. This initiative not only provides exposure and income for underrepresented artists, particularly seniors, but also fosters a passionate, supportive community of art lovers and creators, demonstrating the power of social media in transforming artists’ lives and careers.